A CAN-SPAM consultant can help your organization in a number of ways, such as:

  1. Assisting an organization with the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). 
  2. Ensuring compliance with the law by reviewing email marketing practices, policies and procedures. 
  3. Developing a process for sending email messages that meet the requirements of the law.
  4. Implementing tools and technologies that can be used to manage email campaigns, track performance, and manage opt-out requests in order to be able to prove compliance. 
  5. Developing standard operating procedures for email marketing campaigns. 
  6. Training employees to ensure compliance with the law.