A CAN-SPAM consultant can help your organization in a number of ways, such as:
- Assisting an organization with the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM).
- Ensuring compliance with the law by reviewing email marketing practices, policies and procedures.
- Developing a process for sending email messages that meet the requirements of the law.
- Implementing tools and technologies that can be used to manage email campaigns, track performance, and manage opt-out requests in order to be able to prove compliance.
- Developing standard operating procedures for email marketing campaigns.
- Training employees to ensure compliance with the law.